A tailoring boutique, grown on organic content
40K+
Organic reach, no ad spend
- Client
- Tailoring and bridal boutique, Kolkata
- Service
- Growth
- Timeline
- 10-day cycles
What we did
A boutique with strong craft, launching on Instagram with no content yet.
- Feed look taken from the logo: black, gold and ivory
- Launch teaser before the page went live
- Durga Puja reels: festive looks shown the way people browse on their phone, ending in a message-to-order call
- Brand reels on the craft behind the name and how a custom fit works
- Reels from the collection launches and a look inside the boutique
- Posts for tailoring, bridal and festive occasions, each ending in a message-to-order call
More reels
Boutique reel: Five days of Pujo
Boutique reel: This or That
Boutique reel: What do I wear
Boutique reel: The needle in our name
Boutique reel: Your size is yours